Our Goal

Our goal is to greatly increase awareness that breast cancer (shall we call it “chest cancer” for men?) affects both males and females — and that early-detection can and will save lives! How will we get the word out? We have lots of ideas — and would love to hear yours.

Some of Our Ideas

Awareness Bracelet
Awareness Bracelet
Billboard
Billboard

Measuring Success

If this campaign saves even just one life, through awareness followed by early detection, then it was worth it. If we save all 400 lives each year (the average annual number of lives lost to male breast cancer), wow!

Don't Be a Chump | Check for the Lump